Yes, you heard it right! To make a website search engine-friendly it is important to optimize it with the right set of keywords. However, keyword stuffing or using one single set of keywords or key phrases too many times in a single content is not recommended by any SEO company in Mumbai, India.
Current trends in search engine optimization emphasize on the quality rather than the quantity of the content. And, Digitally Viral, says that the best way to develop good quality content is through using the best keywords. Which are those? The right keywords are researched out by the SEO experts.
Steps to do keyword research on Google
To be able to search the right keywords you need to have a Google Adwords account. Make an account on the Google AdWords: Keyword Planner. You need to sign in to search the keywords appropriate for your website. Most of the digital marketing companies in Mumbai have profiles on the Google Adwords, so if you are taking their services, you need not make one.
Once you logged-in to the Keyword Planner, you should be able to plan the next search campaign. You should be able to choose the right set of keywords for your business. Google Keyword Planner will be able to help you find keywords based on your business type and your geographical location. The result will bring a list of terms and phrases relevant to your website and business.
Considerations for finding the right keywords
The relevance of content:
When a user searches for a particular keyword will the user land on this page? Will the keyword let them find what they are looking for? The keyword or phrase the users should look for should match with the products, services, and content of your website. If the users do not find relevant content on your website, they will most likely not stay for more than a few seconds. This will increase the bounce rates for your sites, which can be detrimental to its search engine ranks. Therefore, be careful.
When it comes to choosing a set of keywords for your site, there are two options before you – Choose the high-level keywords which have high search demands or choose keywords that have a lower demand, but are more specific to the products and services you offer.
One of the best SEO services in Mumbai, India, Digitally Viral states that it could be tempting to choose terms that are high on demand, but it is also important for the terms to be most relevant to your products and services. So, here, you face a tough choice indeed!
Competitiveness of the keyword:
If you see any keyword that has millions of search results on any search engine, be sure that it is going to be difficult to compete and get high ranks with it. Especially if it’s a startup and you are looking for affordable SEO services, it could be difficult for you. Digitally Viral recommends the use of keywords with a low MSV, but relevant to your products and services.
In the end, it is all about customer experience. Keyword research and choosing the right set of keywords for your business could be intimidating in the beginning. You can take the help of a reputed SEO agency to help you with it.