SEO or search engine optimization is a process through which a website or business gains a maximum exposure on the internet. The process involves a lot of activities, which is mainly aimed at featuring the website of a business on the search engine top results. With proper optimization, the traffic to any website can be increased, which can result in a boost in popularity of the business as well as sale. But SEO is not easy! Proper search engine optimization needs rules to be followed and definitely an experience.
5 Golden SEO rules that are followed by the top digital marketing companies in Mumbai:
Crisp and Relevant Content
In order to do SEO, an SEO consultant in Mumbai will emphasize on the development of quality content. The text on the website should not just be readable, but also relevant, interesting, as well as attractive. Not just written content, an SEO consultant will also develop interesting infographics, videos, designs, and animations. To have well-built content is the first rule that all internet marketing companies follow.
Promoting your website based on a particular focused area is the aim of every SEO company. A business should always maintain a core area of operation or distribution. So, the website should be optimized mainly based on that specific area. This will bring relevant and better search results. Digitally Viral notes that it is especially true for small businesses that are keener on selling their goods and products to the local people than expanding globally.
According to Martin Laetsch, Director of Online Marketing at Beaverton, “Google is right now making 500 algorithm changes a year…Every change is focused on making sure that when someone searches on Google if they get the right result on the first few pages, they’ve got a great experience. It’s not ‘How am I going to tweak the engine or trick Google, Bing, or Yahoo?’ it is how you can make sure that your content is the best possible content on the Internet for the words that you care about.” This summarizes the third rule most of the companies for online marketing Mumbai follow. Potential customers should get what they are looking for. The success of a business depends a lot on user experience.
Every SEO agency in Mumbai will suggest mobile optimization of your website content as well as all other content or information you have on the web. This is essentially because more number of people are using their smartphones to access the internet. So, if the information regarding your business or website is available to this large population of smartphone users, you will get significantly impressive results in terms of new customers.
Digitally Viral recommends the use of LSI keywords in the content for a website or blog. It says that unlike a decade ago, today, keyword stuffing is something that every digital marketer should avoid. Using keywords that are important for the business and using those sparingly throughout the content is the key to getting noticed by Google. This will also provide value to the article for the intended customers and thus, the number of visitors to the website increases. Using too much crowded keyword should also be avoided to be able to get noticed easily.
These are some of the rules that today almost every digital marketing company uses. By following these rules it is possible to promote your business to the maximum targeted audience.