Did your business manage to achieve its online marketing goals in the year 2017? Were the digital marketing trends incorporated into your 2017 online marketing strategy apt for generating the desired ROI? If the answer to all these questions is No, then it is time you should consider devising a more robust digital marketing strategy by incorporating some concrete predictions that have been made for the year 2018. They will surely give your online goals the much-desired boost. You can take help of the best SEO agencies in Mumbai, in case you are a neophyte and does not know much about the latest marketing trends or predictions.
Last year in 2017, there were some digital marketing trends that managed to create a huge difference and are expected to continue doing so in the year 2018. Even the top digital marketing companies in Mumbai plan on incorporating the following trends in their online marketing strategies.
Marketers to shift their focus from Twitter to other social media platforms
In the year 2017, Twitter doubled its standard character count from 140 to 280 in order to attract more users. But this feature not only failed to attract new users but also disappointed its existing users by changing the only feature that served as a differentiator for the platform. As a result, many marketers shifted their focus from Twitter and started advertising more on other social media platforms. Facebook, Instagram, LinkedIn, and YouTube are some of the platforms that gained much prominence in the last year in top digital marketer’s books. This trend is expected to continue in the year 2018 also. With social media platforms coming up with new ways of building better engagements with their prospects like live videos, Instagram stories, and much more, it seems that digital marketers are sorted with their marketing platforms for the year 2018.If you want to attract more customers or increase your visibility, then try advertising more social platforms like Facebook, Instagram, YouTube, LinkedIn, and others instead of Twitter.
Influencers Marketing will continue to grow at an exponential rate
It is apparent that Influencers marketing was one of the most used marketing techniques in the year 2017 that managed to do wonders for most of the top brands. The year 2018 will be no different in this regard. Everyone tends to rely more on brands that have received words of appreciation from their favorite influencer. Whether you run a small business or a big business, influencer’s marketing will work for all. Being a small business owner, you need not approach a celebrity that has a huge fan following as it is surely going to be out of your budget. When we talk about influencers marketing, we don’t necessarily talk about celebrity marketing. If you run a small business that caters to mostly local people than you can get in touch with a person that can greatly influence local people to transact more with your business. It is sure to deliver wonderful results for your business and you would regret not using it earlier.
Artificial Intelligence and Behavioral Marketing are here to stay
Customers are more inclined towards brands where they notice messages or offers that are exclusive to them. Personalization is the term and customers want to have more of it. Though, there are software’s that currently help in data collection and its analysis like customers browsing patterns, their most visited website, content preference, and much more; it is expected that in the year 2018 technology will be taking the front seat on a bigger notion. In the year 2018, software’s will not only be collecting and analyzing data but will also be formulating strategic online marketing plans. You must have seen a chatbot appearing instantly when you visit your elite websites. These AI backed chatbots are constantly upgrading customer experience by providing instant solution or answer to their problems or queries. These live-chat tools are proven to increase customer experience by leaps and bounds and are sure to generate quality leads for your business. If you want to know much about AI and behavioral marketing and how they can help your business achieve their desired goals, then get in touch with top internet marketing companies in Mumbai for a consultation session.
Mobile video viewership is going to increase at an unbelievable pace
Today, people are more dependent on their mobile for almost everything. Whether they want to find the nearest grocery store or search for a lawyer, they would reflexively take out their phone and start searching for it. If you really want to increase your visibility and build a good brand image, then make sure your website is mobile-friendly. It was noted that in the year 2017, most of the YouTube videos or other content were more viewed on the mobile devices rather than the desktop or a laptop. This intrigued the digital marketers with the need to focus more on developing effective online marketing strategies that are more mobile-friendly. This one trend managed to create a huge difference and it is expected that it will continue doing so in the years to come. So make sure your business is prepared for it.
These trends should be made an inseparable part of your digital marketing strategies for the year 2018. If you are not a pro at devising effective digital marketing strategies, then hire the best SEO Companies in Mumbai to do your bit.